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I Strive To Be Different.

 

In everything I do, I endeavor to be different. Change is an area I embrace optimistically, for change brings about unique differentiation to stay ahead .

 

To be awarded with my organization's most prestige recognition as the "TOP MARKETER 2014" is a strong testament of my achievements & positive attitude to always embrace "change"  & "dare to be different".

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Here are examples, out of the many unique deliverables I did, as a marketer; who is passionate about my brand, and constantly thinking out of the box, do excute impactful initatives which strongly differentiate my brand and my team vs other players in the market. 

 

Due to the sensitivity and for confidentiality purposes, I am not uploading other images which bear information that is confidential.

When i participated in the many 10km distance runs back in 2012, I ran for a cause, to promote 'running pain free'. Sports injuries especially from running, if left untreated, or runners are not aware of, will lead to progression of joint problems and eventually arthritis. I created a simple bib bearing the message " Run Pain Free". This is to evoke the conscious mind that as runners, we must not take lightly prolonged pain or pain which is not usually commong to us. Coincidentally, that year was the year of the Olympics 2012. I came up with a marketing campaign based on the Olympic theme, and produced sports jersey for the campaign (as shown on the photo). On the jersey the numbers represented the minutes of action and duration of action of the brand, and those were just numbers, without any messages related to the brand at all.  Wearing the self-made bib motivated me to run and didnt' give up till I reached the finishing line for all the runs. Obviously, I stood out amongst the many runners, with the striking t-shirt and the unique bib that carry a meaningful message :)

As the 'brand owner' of my portfolio, what would be a more effective and impactful to motivate the team than to be the 'brand ambassador' and show them what extraordinary ideas we can do despite our brand being almost a decade in the market. We could make it come alive. During the company annual dinner which coincidentally had the theme on 'superheroes', it was an opportunity for me to creatively planned for an initiative to bring out the message of my brand that it is the #1 brand which possesses the 'power' to stay as market leader i.e. just like a 'superhero'. Superheroes or superheroins are usually characters which are 'powerful' , 'strong' and possess positive energy.  Coming up with this superheroin figure, inspired by my brand, was also one of my strategies to engage with my team, remind them that they are the in a 'superhero' team who owns a powerful brand, that they should continue to be proud to promote the brand. It was also intended to spur their thinking to always look out of the box in delivering our brand messages to customers and which would create 'impact' to stand out from the rest and 'attract attention'. Being able to create such impact would help us to deliver our brand messages more effectively and successfully because customers would be more attentive and inquisitive to hear from us, what messages we would deliver from such creative ideas. I had a vision that I could also develop a 'mascot' or an 'icon' that represent the power of our brand. All items were self-DIY, thanks to some help from close friend who contributed their 'hands-on' labor to sew the hood and made the 'shield' and sticker for me based on the designs i gave. The look alike 'boot; was created using a 'footballer's sock'.

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